I have written about Facebook and LinkedIn recently but Twitter has received much less attention. As Twitter nears its IPO, the timing could not be better to discuss better ways to use the platform. Here are four tools that will help you save time and extract more value from the second largest social network in the United States:
1) We Follow
This site sorts Twitter users based on their interests. It is particularly useful when determining thought leaders in your field.
TweetDeck was built by Type-A people to keep the massive about of tweets from making our heads explode. You can build lists, follow hashtags, and respond to interactions in your lofty organized perch. Twitter bought the add-on on May 25, 2011 for about $30 million. Now it is the most popular Twitter affiliated product.
Search.twitter.com is one of the least visited but most important tools around. The Twitter subdomain lets you search for virtually any content on there.
One can search based on sentiment, keywords, and even hashtags. Additionally, the search results are viewable using Top tweets or All. The former shows tweets from the most influential users. The latter aggregates results in chronological order.
Klout sorts through your past tweets to discern your influence and the type of influence you possess. CEO Joe Fernandez and his talented team quantify each tweeter’s multifarious activity through a complex, changing algorithm on a scale of 1-100. Most people fall between 30 and 50. President Obama and Justin Bieber both score over 90.
The above list could be longer. To date, there are over 300,000 add-ons to Twitter. From my experience the aforementioned are great to get you started on the platform. Stay tuned for my next post about intermediate tools for Twitter users.