How to Launch a Successful Blog (Part 2)

ParkerMather - Mikhail Bell - Personal Branding
After the high of starting a blog wears off, things can get a little awkward.

In my Wednesday post, I explained how to launch a successful blog. It received such an overwhelming response that this part two entry is coming about a week early. Here are three tips to keep your blog on an upward trajectory a successful launch.

Set goals

Those who fail to plan, plan to fail. Part 1 noted the importance of planning how often you blog. Set a goal for how many times you post new content. Set a quarterly goal for readership growth. Set a goal for when you will invite contributing writers. The point should be clear.

Know your numbers

Do not obsess over pageviews. Instead monitor what kind of content does well and what falls flat. This blog post is ParkerMather’s most recent example. Successful content may revolve around subject matter like least. Consider this tradeoff when planning next steps.

After 30 days, take a look at your most popular weeks. Begin to theorize why certain weeks did better than others. Then test your hypotheses and repeat as necessary. This is useful for a personal or professional blog.

Always answer the ‘why’

Most bloggers start off with the enthusiasm of a college recruit at his first university party. You exaggerate your experience, unaware that it takes more than talk to impress. However keeping an eye on your mission is crucial.

Yogi Berra once quipped, “If you don’t know where you are going, you’ll end up someplace else.” Regularly revisit why you started writing. There are two compelling reasons to do this. First, it energizes you to continue. Second, it clarifies what opportunities you should entertain. If you do not remember where you wanted the blog to go, do not be surprised if it heads in an incongruous direction.

Finally, you may have noticed a slight change to the way this post appears. We recently updated the blog’s aesthetic. Share your thoughts below or via email:!


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    • Hi John,

      Thank you for the compliment! We try our best to bring our readers the best articles from around the web. Stay classy and feel free to share your favorite posts. : )


      MoL Team

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