Gary Vaynerchuk is one of my favorite marketing personalities. He is energetic, and more importantly, sees tech developments a few years ahead of time. Vaynerchuk rose to fame with Wine Library TV before publishing the bestselling personal branding primer Crush It. During his tenure, he more than quadrupled revenue at his family’s wine store.
Vaynerchuk is important to this blog post because he credits search.twitter.com, formerly semize.com, with making him wealthy. Twitter’s search mechanicism is probably its least used and most powerful feature. Using search effectively one can quickly access data, discern sentiment and effectively engage with users in their ecosystem.
After reading long reports each week, I am a big fan of quick reads in the morning. Here are a few articles to better understand advanced search:
- Twitter search tips and tricks (Mashable)
- How to use advanced search (Mashable)
- The power of hashtags (Mashable)