Facebook’s Future and the Dark Lord of the Internet

Mark Zuckerberg , Facebook

By Megan Hess

During the week, we consume words in snackable, tweetable bites. But on the weekends, we have the time to take a dive into the murkier, lengthier depths of the Internet and expand our attention spans beyond 140 characters. We can brew a cup of coffee and lie back with our iPads, laptops, smartphones and Kindles.

Since you’re bound to miss a few things during the daily grind, we present to you, in our weekly installation of Mashable Must Reads, a curated list of can’t-miss stories from around the web to read and reflect on. (You can find last week’s must reads here.)

Jesse Willms, the Dark Lord of the Internet | The Atlantic

Ecommerce rears its ugly head in the form of Jesse Willms, the man behind most of those inescapable spammy ads that pollute the Internet; he defrauded customers of hundreds of millions of dollars. This profile weaves the story of a hustler who gives new definition to the word “hustle” — an important read for anyone who has ever sold or purchased anything online.

Marketers Learn to Play by Facebook’s Changing Rules |Mashable

As Facebook continues to tweak its News Feed algorithms, companies and their social media marketers watch as years of work are undermined seemingly overnight. Yet they can’t do anything but throw their hands up in the air, take a deep breath, and start anew at adapting to the changes. Otherwise, they’ll be left behind.

Read more at Mashable.com.

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