A Content Marketer’s Guide to the New Twitter

Peoplelinx logo
Peoplelinx logo

I am pretty excited about a handful of startups but even few that focus on digital literacy. Peoplelinx, based in Philadelphia, is part of this latter group. A former LinkedIn employee co-founded the firm and they recently branched out to Twitter. The following blog post gives solid advice to those who use content to market: 

You’ve learned the importance of your profile from Facebook and LinkedIn. Now you’ll see it on Twitter, too.

Twitter’s new photo-centric redesign places a great deal of emphasis on your profile. Visuals have been growing increasingly important for Twitter and the new design pushes them even further. Larger background images and more prominent profile pictures–there’s an unmistakable similarity to Facebook.

Just when you thought you’ve found comfort in the firehose barrage of Tweets known as the timeline, Twitter up and becomes more like everyone else. Twitter’s redesign will showcase a huge banner photo and featured Tweets. It will also emphasize multimedia, individuality and social engagement.

Here’s what to expect:

  • Best Tweets: Tweets that have received more engagement will appear slightly larger, so your best content is easy to find.
  • Pinned Tweets: Pin one of your Tweets to the top of your page, so it’s easy for your followers to see what you’re all about.
  • Filtered Tweets: Now you can choose which timeline to view when checking out other profiles. Select from these options: Tweets, Tweets with photos/videos, or Tweets and replies.

Read the full guide at Peoplelinx’s blog.

[Disclosure: I write for a Philadelphia tech website that has covered Peoplelinx and written about the company for said outlet.]

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