“Digital is growing”. “Wow, working social media must be cool”. These affirmations are welcome, true, and common however effective digital strategists are built from more than the cloth of enthusiasm. Here are three skills you need to succeed as a digital strategist:
1) An Inquisitive Mind: Albert Einstein said at least once, “I have no talents. I am only passionately curious.” The best digital practitioners not only ask interesting questions but also seek responses.
2) A Golden Tongue: Coffee is for rhetorical closers. You must be able to translate complex, abstract, or frankly, unlikable ideas in a way that makes sense to your audience.
3) An Analytical Eye: Simply know how to connect the data points. You do not need to know to run a MANOVA, although it certainly helps one understand how complex data point.
Recommended reading: Deloitte’s Coping Mechanisms for Digital Disruption