Business is a rough and tumble game that devours the faint of heart. When one loses his muster, a strategy – the foundational document of an organization or guide for wayward situations – is essential to avoid collapsing the midst of uncertainty.
A strategy is clear, concise, and compelling. It must be clear so anyone with sufficient access can effectively execute the plan. It must be concise because time is limited and every word must earn its place within such an important document. It must be compelling as vision is usually the first thing to fade when the going gets tough.
A good strategy manages these tensions. A great strategy summarily eliminates them.