4 Ways to Improve Your Social Media Content

President Obama ICYMI example - Twitter.png

I apologize for not sharing more useful advice sooner. The last few months have been full of incredible change and reflection, which is making the second half of 2016 much more interesting. In the few moments of down time, I wanted to share a little bit of knowledge.

I read blog posts and listen YouTube for over an hour each day. One common trait is the theory without an example. We learned this when we wanted to write killer essays for the SAT, GRE, and GMAT. We forgot when around the time we started receiving our second salary (Job #2).

Here are 4 ways to improve your video and photo content on social media:

  1. Organize your YouTube content using playlists

Imagine discovering an incredible clothing store and finding out all the clothing is in an unsorted pile. You would probably walk out nearly as quickly as you arrived, and never recommend it to friend. You would, however, have a good happy hour story.

Every time you upload videos to your YouTube channel, you do this to your audience. YouTube Playlist Example - Tonight Show.png

2. Humanize your voice

Sylvia Matthews Burwell heads the U.S. Department of Health and Human Services. She completed her undergraduate studies at Harvard and Oxford, worked at McKinsey and is a Rhodes scholar. Secretary Burwell uses emoji.

More: Humanizing your voice

Screen Shot 2016-06-07 at 9.58.22 AM.png

3. Captions 

You may have to load a script but captions can elevate (and translate) your content. Make sure this addition does not compromise the overall quality (example below).

Bonus: Here is YouTube’s simplified video on adding captions.

 

James Corden Titus Burgess and John Stamos YouTube.png

4. Put a photo on it

Tweets with media (photos or Gifs) have higher engagement rates. Use pithy messaging, find a complementary photo, and mention the source.

Heart Journal RTs AASWSW Twitter example.png

I always appreciate hearing from ParkerMather visitors. You can find me on Twitter at @bellsworld.

 

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