GDPR, Tom Pumford, ParkerMather, Unsplash
Read on so you do not end up like this guy. (Credit: Tom Pumford/Unsplash)

 

General Data Protection Regulation, or GDPR, refers to a unified set of data protection regulations that give individuals greater control over how their personal data is used and obligates companies operating in the European Union to transparently and securely handle data of individuals. The EU adopted GDPR in May 2016, and it will be in effect on May 25, 2018.

In the wake of Facebook’s most recent data management challenges, companies operating in Europe will give particular care to the EU’s mandate.

According to John Kelleher, General Counsel at HubSpot, there are four guiding principles of the GDPR:

  1. Companies must keep and process personal data for a specific reason(s). This means you must explain how user data will be used — to the user.
  2. Companies must provide users with a copy of their personal data and update it upon request. This means users must have an option to save the form or have it sent to them.
  3. Companies may only keep user data if it is necessary and must delete it when they longer need it. (That means padding your email list with inactive contacts is unwise.)
  4. Companies must ensure that data is up to date and securely stored.

The GDPR makes customer consent and reasons for using data clear in the beginning. This addresses the uncertainty that can exist around consent among marketers, sales teams and customers.

The transparency GDPR introduces, Kelleher said, is “a lot about opting in, about consenting, about [customers] agreeing to” certain uses of data.

What is HubSpot doing?

On April 30, HubSpot hosted a live Q&A with staffers Kelleher and Tom Monaghan, the company’s Director of Product, to share how the EU standard impacts sales and marketing teams in the U.S.

While HubSpot will be GDPR compliant by May 25, the company has also formed an internal cross-functional working group and launched a data center in Frankfurt, Germany to expand its EU cloud infrastructure.

Monaghan announced that HubSpot is rolling out product changes to support GDPR compliance. He highlighted four areas that they launched or improved:

  1. GDPR feature toggle: This will be rolled out soon and available to select HubSpot customers.
  2. Lawful basis of processing: Kelleher focused on three parts: Performance of a contract, consent, and a legitimate interest. First, companies must have a legal reason for using customer data, such as sending billing statements covered in the contract. Second is consent as the customer must opt-in to communication, be able to opt-out of communication, know how information is being used, and be able to gain access to her/his data within a reasonable time. Third is legitimate interest as companies must provide information about where the company obtained the information and an option to unsubscribe.
  3. Cookies: HubSpot will soon support localization of cookie notices and cookie consent notifications. Localization will allow users to see notifications in a customized language and format. The notifications will be available in time for the GDPR deadline on May 25. Customers also will soon be able to revoke cookie access.
  4. Access/portability and deletion: HubSpot users can already export and delete individual customer contacts. A soft deletion means you can recover the profile for up to 90 days after whereas a “hard deletion” permanently removes the customer profile. If the customer signs up again, it will be treated as a new record.

Monaghan anticipates non-EU HubSpot users using GDPR compliant features because “these really are the way that customers are going, and that inbound is going.”

This future of inbound marketing is still focused on building trust. For example, HubSpot forms offer an unchecked box that the customer can select to show consent and capture the terms, as well as when the customer consented.

“If someone does not provide consent, you need a mechanism to provide that content,” Kelleher said.

If a user wants to download an ebook but does not want her data processed, HubSpot forms will automatically provide a link in the form to download the ebook. In this case, the user data will not be deleted because it was never stored in the HubSpot’s database.

Finally, HubSpot users will have control over their access to and use of the GDPR feature toggle. The toggle will be available to select HubSpot users.

How does GDPR impact my business?

For HubSpot customers, the platform laid a foundation for one of the most responsive data management workflows available to sales and marketing organizations. From the GDPR feature toggle to data portability features, HubSpot is equipping businesses with a suite of tools to mitigate risk in its customer activities.

For users, GDPR gives greater control over how and how long your data is used. The European standard requires companies to be deliberate when they request personal information, responsible in storing that information, and thorough in disposing of that data.

Why should Americans care about an EU regulation?

The GDPR is the dominant model for handling customer data and increasing transparency about personal data usage by companies. The GDPR could serve as a model for U.S. legislation even though it only currently impacts companies and business interactions in EU member nations.

Facebook is the most recent example of compromised systems around user data and acquiring consent. However over the last few years, major unrelated incidents around user data have dominated U.S. headlines.

European courts have continuously erred on the side of the user. In May 2014, the EU ordered search engines in Europe to remove compromising information about individuals. According to a research paper, Google alone received 650,000 requests and removed over 40%. In June 2017, the courts fined Google $2.7 billion for anti-competitive price comparisons in search results.

If adoption is significant, the GDPR could easily move from an EU standard to a de facto global data management standard.

What HubSpot resources are available to comply with GDPR?

Since January, HubSpot has released several resources to help organizations prepare for the May 25 GDPR implementation deadline. Here are a few of the HubSpot resources at your disposal:

This blog post originally appeared on the Philadelphia HubSpot User Group blog, which you should read.

Mikhail Bell, Diversity, Women's March

The following post appeared on the Philadelphia HUG blog, where I have been writing most recently. 

Women’s History Month elevates the entrepreneurial contributions of half our population for 30 days. As a male ally, I believe it is also an opportunity to initiate meaningful action around diversity that lasts all year.

Female inventors have transformed our world and sadly most of us scarcely noticed. Marie Curie was the first person to win two Nobel prizes for discovering radioactivity with her husband (1903) and two new elements (1911). Grace Hopper invented one of the first computer language translators and popularized the term debugging. Rosalind Franklin, a British scientist, was part of the team that discovered DNA.

According to a 2015 Department of Labor issue brief, American women represent approximately 47% of the workforce.

Among unemployed women, African American women are the hardest hit and face the longest time out of work. Women in this group, have a 70% higher unemployment rate compared to the national average (8.9% vs 5.2%). Similarly, median time out of work was 14 weeks, which is about 40% longer than their Asian and White female counterparts.

In technology fields, the 80-20 distribution applies to executives. The Equal Employment Opportunity Commission (EEOC) Diversity in High Tech special report found that women account for 20% of technology executives.

The private sector is more meritocratic than “high tech” jobs as female executives represent 29% of senior leaders. This disparity is most acute at some of the top technology companies, as this uncharacteristically informal paragraph from the EEOC indicates:

“At Google, women make up 30 percent of the company’s overall workforce, but hold only 17 percent of the company’s tech jobs. At Facebook, 15 percent of tech roles are staffed by women. At Twitter, it’s a laughable 10 percent. For non-technical jobs at Twitter (think marketing, HR, sales), the gender split is 50-50.”

 

Women’s History Month is a great opportunity to celebrate the overlooked contributions from half of the population. Americans may disagree about politics, marketers may debate strategy, but one thing is clear.

When it comes to diversifying our executive roles and giving women greater access to the workforce, there is plenty of room to improve as women disproportionately underrepresented.

How can women and non-white marketing professionals make their qualifications pop? HubSpot’s free certifications are one of several courses that will show you professional growth and underscore your leadership potential to employers.

On that note, you may want to get started!

 

 

mikhail-bell-motivation-youtube

We are entering the final quarter of the year. Nine months removed from the enthusiasm and focus of January. Between challenging clients and shifting deadlines, clarity can be evasive. Here are the five quotes that every entrepreneur and business owner should internalize to finish 2016 as strong as they started:

  1. “If you don’t pay the price for success, you’ll pay the price for failure.” – Zig Ziglar

Zig Zigler success quote

2. “Do not confuse having a good day with having good habits.” – Mikhail Bell

 

good-day-vs-good-habits-quote-canva-website

3. “A business is just a context for doing interesting things.” – Tim O’Reilly

copy-of-%22a-business-is-just-a-context-for-doing-interesting-things-tim-oreilly-founder-oreilly-media

 

4. “Legacy is greater than currency.” – Gary Vaynerchuk

Legacy vs Currency Gary Vaynerchuk quote ParkerMather

5. “One of the most supernatural things you can do is be consistent.” – Mikhail Bell

Motivation quote Mikhail Bell

You have just over 116 days between you and 2017. Make them count. Take action.

Onward,

Team ParkerMather

snapchatefame_snapchat_hillary_clinton

The Hillary Clinton campaign is killing it on Snapchat. For several months, I have followed both Hillary Clinton and the Trump campaign on the app. I saw fewer than half a dozen snaps from the latter and dozens from the former.

What is the value to the campaign?

Perspective: The Clinton campaign uses Snapchat to show behind the scenes snaps, giving followers off-stage and pre-speech exclusives. This is much more interesting than watching the televised recaps on Fox News, MSNBC, and CNN each night.

Demographics: According to Comscore, Snapchat’s year-over-year growth among users over 35% increased 84%. Additionally, younger and older voting age millennials (b. 1980-2000) are spending more time on the app and its audience is growing faster than on Instagram. (More on Snapchat’s strategy and growth compared to Instagram)

Activation: It is important to show up where voters spend meaningful time and do not expect to see you because it suggests you care and understand them. By giving good content, voters can relate more to “millionaires and billionaires” which will increase voter turnout.

On August 10, 2015, Hillary Clinton joined Snapchat. Here are three snaps from the July campaign trail and this week’s Democratic National Convention.

  1. The story is bigger than Her
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Former president Bill Clinton addresses the DNC in Philadelphia, PA.

2. User Generated Humor

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This DNC delegate knows who he is with.

3. Capturing Key Moments

 

Hillary Clinton Tim Kaine Snapchat
Clinton and Kaine appear together for the first time.

Thanks, Gary Vaynerchuk, for continuing to beat the Snapchat drum and inspiring this post!

 

EU Referendum Brexit Results Remain Leave Bloomberg
Credit: Bloomberg

Today, the United Kingdom voted to leave the EU in a national referendum known as the Brexit (portmanteau of British and exit) vote. The decision to leave was close: 51.9% (leave) and 48.1% (remain). Costing Naturally, Twitter reacted to the outcome in three ways:

[Note: You can see votes by region at Bloomberg and David Cameron’s resignation speech]
  1. Sensationalism: Children of Men (2 embedded tweets)
The 2006 movie is quite good and captures the tensions we have seen in European and American politics over the last 10 years. (Children of Men trailer)
2. Pleading: Lindsay Lohan
 Lohan, who is working on her first music album in several years, pleaded with the UK to remain:
3. The voice of calm: Mark Carney
Mark Carney, Governor of the Bank of England (think head of U.S. Treasury), emphasized the amount of planning around this scenario before this vote. Accordingly, the Irish-Canandian said:
“The capital requirements of our largest banks are now ten times higher than before he financial crisis and the Bank of England has tested those banks against scenarios far more severe than the ones our country currently faces. As a result of these actions, UK banks have raise over £130 billion of new capital and now have more than £600 billion of high quality liquid assets.
So why does this matter? Well, that substantial capital and huge liquidity gives banks the flexibility they need to continue to lend to UK businesses and households even during challenging times.”
You can watch his full remarks on the BBC below:
How did the UK vote?
The vote divided the British electorate nearly in half. Northerners voted nearly unanimously to stay whereas southerners opted to leave the European experiment.
Brexit Votes, by region
EU Referendum Brexit Voting Results by Region Bloomberg.png
Credit: Bloomberg
British Pound to U.S. Dollar exchange
Pound versus Dollar exchange after Brexit Results Bloomberg.png
Credit: Bloomberg

What happens next? Here is the BBC’s take: