Gary Vaynerchuk is one of my favorite marketing personalities. He is energetic, and more importantly, sees tech developments a few years ahead of time. Vaynerchuk rose to fame with Wine Library TV before publishing the bestselling personal branding primer Crush It. During his tenure, he more than quadrupled revenue at his family’s wine store.
Vaynerchuk is important to this blog post because he credits search.twitter.com, formerly semize.com, with making him wealthy. Twitter’s search mechanicism is probably its least used and most powerful feature. Using search effectively one can quickly access data, discern sentiment and effectively engage with users in their ecosystem.
After reading long reports each week, I am a big fan of quick reads in the morning. Here are a few articles to better understand advanced search:
I read technology and marketing news practically everyday. It is integral to ParkerMather’s goal: helping small businesses and big personalities maximize the mysterious forces of social media.
Any experienced person will tell you that they have core values. Artists rely on muses. Communicators, too, develop a nest egg of knowledge using trusted resources.
Here are four resources I use to better understand the digital landscape:
1) Pew Internet and American Life Project: Pew coordinates national polling on many topics. The organization creates incredible detailed questionnaires and uses sound methodology to get at the questions a few think but fewer articulate. Director Lee Rainie and his team have mastered the art of asking relevant questions.
Recommended reading: Privacy, Confidentiality, and the Use of Data; Teens and Technology 2013.
2) Hubspot.com: The Boston-based marketing outfit is a quiet leader in social media strategy. They are among a paucity of companies that connects social media with marketing objectives and analytics.
Inbound marketing is their secret sauce. This is also a neologism for branding. If you have a clear mission and compelling effects, customers more likely to seek you out.
Recommended reading: Case studies!
3) Altimeter Group: Brian Solis is a principal at the market research firm. Solis is a rising star and rightly so. His analysis of social media, marketing and consumer behavior are prescient. More importantly Solis’s delivery is always pitch perfect, whether to the novice or the veteran.
Solis and Charlene Li recently presented on the simple topic: The State of Social Business. Here is a backgrounder and report.
Recommended reading: The End of Business as Usual and Engage! (here)
4) Kleiner Perkins Caulfield Beyers: Kleiner Perkins is a storied investment firm with offices in Menlo Park and San Francisco. Their presence however is global. The firm has bankrolled dozens of successful startups, including Facebook, Twitter, Everlane, Klout and Path.
Ex-EA executive Bing Gordon and venture capitalist Mary Meeker are two familiar faces in the constellation of tech stars known as Silicon Valley. Bing Gordon was famously former Zynga CEO Mark Pincus’ handler after Kleiner Perkins invested in the gaming startup. Zynga memorably graced Facebook users with Mafia Wars, Words with Friends and Farmville.
Meeker first came to my attention about three years ago at the All Things D annual conference. She delivered a popular presentation on Internet Trends, which D has repeated each conference since 2010.
Recommended reading: The 2013 Internet Trends report
December is the time of year when most people start to wind down. Full of turkey and lulled to sleep with presents, most wait until January 1 to start anew. However there is nothing special about January 1, it just makes counting your resolution easier.
Instead take a stand now. Decide that you are fed up. Kick the status quo in the face. Then do it again.
Motivational thought: Each day you are given 86,400 opportunities to move the needle in life.
What does it mean to stand? I am not deploying the term in the conventional, literal sense. Rather standing conveys a mental disposition to move deliberately in a specific direction.
Standing has been my latest life lesson. When everything in an environment calls you to be small, stand up. When you are exhausted, stand. When you forgot why you started, stand.
Remember you are good enough. You are capable. Your goal is neither unattainable nor are your demands unreasonable.
As 2013 concludes, here are a few quotes to help you refocus:
“’But’ is an argument for our limitations. And when we argue for our limitations we get to keep them.” – Anonymous
“If there is no enemy within the enemy outside can do us no harm.” – African proverb
“Learn to make sacrifices. Sometimes to get to the top, you have to take people with you.” – Eric Thomas [For my fellow millennials]
“When you die, die on E. Leave no dream left behind.” – Eric Thomas
“If you can look up, you can get up.” – Les Brown
“Greatness is a lot of small things done well.” – Anonymous
If reading this blog post awakens a familiar desire for more, cultivate that x-factor. Remember and embrace that truth.
I have written about Facebook and LinkedIn recently but Twitter has received much less attention. As Twitter nears its IPO, the timing could not be better to discuss better ways to use the platform. Here are four tools that will help you save time and extract more value from the second largest social network in the United States:
1) We Follow
This site sorts Twitter users based on their interests. It is particularly useful when determining thought leaders in your field.
TweetDeck was built by Type-A people to keep the massive about of tweets from making our heads explode. You can build lists, follow hashtags, and respond to interactions in your lofty organized perch. Twitter bought the add-on on May 25, 2011 for about $30 million. Now it is the most popular Twitter affiliated product.
Search.twitter.com is one of the least visited but most important tools around. The Twitter subdomain lets you search for virtually any content on there.
One can search based on sentiment, keywords, and even hashtags. Additionally, the search results are viewable using Top tweets or All. The former shows tweets from the most influential users. The latter aggregates results in chronological order.
Klout sorts through your past tweets to discern your influence and the type of influence you possess. CEO Joe Fernandez and his talented team quantify each tweeter’s multifarious activity through a complex, changing algorithm on a scale of 1-100. Most people fall between 30 and 50. President Obama and Justin Bieber both score over 90.
The above list could be longer. To date, there are over 300,000 add-ons to Twitter. From my experience the aforementioned are great to get you started on the platform. Stay tuned for my next post about intermediate tools for Twitter users.