ParkerMather, social media, Jennifer Aniston, Cake
That moment you recognize that you missed important social media articles.

ParkerMather provides social media strategy development, training, and account management services. However any communications consulting brand worth its weight will look for frameworks outside their walls. Here are five social media articles that caught ParkerMather’s eye last week:

  1. 2015 Tech Trends (Deloitte University Press)
  2. Leveraging branded content (Contently)
  3. New York Times Innovation Report – Flashback (Mashable)
  4. Twitter launches Safety Center (Twitter Blog)
  5. How to use social media analytics (Deloitte Digital)

Bonus: How Coachella and Tomorrowland used social media to good effect. (HubSpot)

Lena Dunham, email, Mailchimp, personal branding, ParkerMather
Lena Dunham’s is using email to build her brand.

Lena Dunham, the creator of HBO’s Girls, is launching a email newsletter this fall called Lenny and using MailChimp to do it.

Dunham explained further to her 1.9 million Instagram followers that Lenny will be “a weekly feminist e-newsletter that will bring you content on politics, friendship, style, beauty, sex and more.”

At 29, the New York native already has a best-selling book and critically acclaimed show. In short, she is a millennial powerhouse brand.

What is MailChimp?

MailChimp is a user-friendly email service with a great user interface and analytics dashboard. It is an effective tool for marketers, small-businesses, agencies, and large consulting firms to share a message with fans.

Lena Dunham email - Lenny - Mailchimp

The service takes careful steps to make sure those sending email do not abuse the trust of those they are contacting. It also makes sure inactive subscribers are “cleaned” from your list. These are email subscribers  that consistently do not open email. They are effectively put in a digital penalty box and no longer receive emails.

Taken together, MailChimp is an easy way for brands to get started on email and grow without being an expert on email marketing. This is probably why Lena chose the service for Lenny.

How this builds Lena Dunham’s brand 

Lena Dunham’s Fall 2015 email play is the latest success story on a mode of communication which most marketers outside of politics or ecommerce had ignored. As the enthusiasm for social networks cools, email is emerging is the new currency of digital influence.

For example, a Bit of News, founded by Cornell student Xiao Xu, has boasted surprising open rates of over 40 percent. By contrast, according to MailChimp, email open rates are often around 20 percent.

[Deeper dive: Xiao Xu on why email matters again in April 2014]

Similarly, The Skimm has over 500,000 subscribers and closed a $6.3 million Series A round last December.

Showing up in a niche does not guarantee success. Lenny’s growth will hinge on a solid plan coming in and impeccable execution in the first months as early adopters tune in.

[Editors note: Contently’s excellent blog deserves special thanks for catching this story early and writing about it in a way that only they can. Read their original take on Dunham’s email-based brand expansion.]

ParkerMather, Philly Tech Week, Chris Wink, Unsplash, Jen Wise, Restoration Living
Philly Tech Week is almost here!

“One good thing about music, when it hits you, you feel no pain.” – Bob Marley

Philly Tech Week starts on Friday and it cannot arrive quickly enough! The Super Bowl of Philadelphia’s vibrant tech community brings practitioners, academics, entrepreneurs, politicos and media together for a beautiful celebration of our progress over the last year.

Ahead of my favorite annual tech event, I created this playlist to guide you between (and during) events:

Stay Alive by Jose Gonzalez

Work Song by Hozier

Outro by M83

Wolves by Phosphorescent

Love is Blindness by U2

Stay the Night by Billy Ocean

The Wolf by Mumford and Sons

On Our Way by The Royal Concept

Carried Away by Passion Pit

Do I Wanna Know? by Arctic Monkeys

Live and Let Go by Paper & Places

Young Hearts by Strange Talk

Crystals by Of Monsters and Men

Far Away by Jose Gonzalez

Lonely Town Lonely Street by Bill Withers

Use Me by Bill Withers

Diamonds by Rihanna

Believer by American Authors

Now by Matt and Kim

Turn Down for What by Dj Snake and Lil’ John

Bonus: Katy Perry’s epic cover of Jay-Z

Come with Me Now by Kongos

What songs do you want to see added?

Onward,

Mikhail

P.S. Thank you Restoration Living founder, and recent Twitter follower, Jen Wise for inspiring this post.

The Siam Paragon Mall, ParkerMather, Thailand
(Credit: Instagram)

Labor Day is just around the corner. Here are a few social media headlines that stuck out to the ParkerMather editorial team: