mikhail-bell-motivation-youtube

We are entering the final quarter of the year. Nine months removed from the enthusiasm and focus of January. Between challenging clients and shifting deadlines, clarity can be evasive. Here are the five quotes that every entrepreneur and business owner should internalize to finish 2016 as strong as they started:

  1. “If you don’t pay the price for success, you’ll pay the price for failure.” – Zig Ziglar

Zig Zigler success quote

2. “Do not confuse having a good day with having good habits.” – Mikhail Bell

 

good-day-vs-good-habits-quote-canva-website

3. “A business is just a context for doing interesting things.” – Tim O’Reilly

copy-of-%22a-business-is-just-a-context-for-doing-interesting-things-tim-oreilly-founder-oreilly-media

 

4. “Legacy is greater than currency.” – Gary Vaynerchuk

Legacy vs Currency Gary Vaynerchuk quote ParkerMather

5. “One of the most supernatural things you can do is be consistent.” – Mikhail Bell

Motivation quote Mikhail Bell

You have just over 116 days between you and 2017. Make them count. Take action.

Onward,

Team ParkerMather

Life advice, quotes, inspiration, ParkerMather, Forest Gump, Tom Hanks, #WednesdayWord
Life’s rewards are very much like a box of chocolates.

According to the adage, good things come to those who wait. Any business owner, graduate student, or parent can attest to this.

Rewards – these nondescript good things – are the fruit of tedium and sacrifice, at least that is what we tell ourselves. This is often true but can be a manufactured truth. We tell ourselves, “We deserve this” and “We worked hard.”Whether it is true, in this case, is irrelevant for receiving a reward can spur one on to achieve the heights that one’s ambition.

Use each beneficial sequence of events to propel you to the next level.

Best,

Mikhail

Milano cookies, consumer packaged goods, Pepperidge Farm
Milano cookies from Pepperidge Farm/ Campbell’s Soup Company are delicious CPGs.

The consumer packaged goods (CPG) industry is mysterious to many outsiders and legendary to those within. As a regular eater and digital practitioner, I recently began focusing more on this obscure marketing category.

How Consumer Packaged Goods and Customer Engagement (Accenture)

Note: I have summarized and abridged the points from Accenture’s 2013 report below.

Key Findings

  • Charitable causes higher engagement compared to discounts.
  • Staying on message is important. Holiday-themed posts have higher engagement rates.
  • Mixed media messages for products penetrate more than single form, i.e. text or photo, post.
  • Crowdsourcing effectively engages customers.
  • Do not implement a discount campaign without being 100 percent ready to deliver on the promise.

Recommendations

  • Use all digital information to form customer context, connect
  • Move from engagement –> optimization

Onward,

Mikhail

Falling Man 9/11 Photo by Richard Drew, AP
“Falling Man” is one of the most iconic and haunting images from 9/11. (Credit: Richard Drew, AP)

Labor Day is behind us but there is plenty of interesting news outside of the leisure-focused holiday. Here is the latest edition of This Week in Social Media. The time for this week in review is 9/11, given the recent 13th anniversary:

Onward,

Mikhail

Kate Middleton, Duchess of  Cambridge, ParkerMather, Strategy, Wednesday Word
Kate Middleton, Duchess of Cambridge, usually has a strategy for public mishaps.

Business is a rough and tumble game that devours the faint of heart. When one loses his muster, a strategy – the foundational document of an organization or guide for wayward situations – is essential to avoid collapsing the midst of uncertainty. 

A strategy is clear, concise, and compelling. It must be clear so anyone with sufficient access can effectively execute the plan. It must be concise because time is limited and every word must earn its place within such an important document. It must be compelling as vision is usually the first thing to fade when the going gets tough. 

A good strategy manages these tensions. A great strategy summarily eliminates them. 

Best, 

Mikhail