The Hillary Clinton campaign is killing it on Snapchat. For several months, I have followed both Hillary Clinton and the Trump campaign on the app. I saw fewer than half a dozen snaps from the latter and dozens from the former.
What is the value to the campaign?
Perspective: The Clinton campaign uses Snapchat to show behind the scenes snaps, giving followers off-stage and pre-speech exclusives. This is much more interesting than watching the televised recaps on Fox News, MSNBC, and CNN each night.
Demographics: According to Comscore, Snapchat’s year-over-year growth among users over 35% increased 84%. Additionally, younger and older voting age millennials (b. 1980-2000) are spending more time on the app and its audience is growing faster than on Instagram. (More on Snapchat’s strategy and growth compared to Instagram)
Activation: It is important to show up where voters spend meaningful time and do not expect to see you because it suggests you care and understand them. By giving good content, voters can relate more to “millionaires and billionaires” which will increase voter turnout.
The Pew Center is one of the leading sources of reliable and current information about behavioral trends, particularly Internet usage. Pew was early in measuring Internet access among key groups, which inspired this post. Here are four insights I sussed out from Pew’s mountains of Internet data:
“60% of teen Facebook users keep their profiles private, and most report high levels of confidence in their ability to manage their settings. “(Source: http://bit.ly/SjGmzx)
1 in 2 teens has avoided an app because it is perceived to lack sufficient privacy built in.
2000: The last time teens (12-17) who did not use the Internet outnumbered those who surf the Web.
76% of teachers surveyed “strongly agree” that search engines have conditioned students to expect information to be accessed quickly and easily. (Source: http://bit.ly/1mYMbxC)
“Very likely” research sources according to surveyed teachers:
Google or other online search engine (94%)
Wikipedia or other online encyclopedia (75%)
YouTube or other social media sites (52%)
Their peers (42%)
Spark Notes, Cliff Notes, or other study guides (41%)
Generation Y, also known as the Millennial Generation, are the demographic cohort following Generation X. There are no precise dates for when Generation Y starts and ends. Commentators use beginning birth dates ranging from the early 1980s to the early 2000s (decade). Millennials are sometimes called Echo Boomers, due to the significant increase in birth rates during the 1980s and into the 1990s. Millennials are mostly the children of baby boomers or Gen Xers. The 20th century trend toward smaller families in developed countries continued, however, so the relative impact of the “baby boom echo” was generally less pronounced than the original boom.
The New Year brings hope of beginnings and commitments. And yet many resolutions fall flat after a month or two. It’s no surprise why this happens. Many make lists of all the behaviors they intend to change and then try and make it happen all at once. Sadly this approach often ends in failure. It’s hard enough to change one behavior, let alone several at the same time.
So here’s a better approach. Below is a monthly list of traits you can always improve upon, along with practiced methods for making them stick. I’ve linked some articles to help inspire you for each one. Just focus on one behavioral change each 30 days and then add the next. You may not succeed in absorbing them all, but you’re bound to do better than the usual New Year’s binge. Get a small notebook to help you track your progress and inspire you for the next New Years.
January – Patience
Managing your impatience is a perfect way to start the year. Take a week and keep tally every time you get upset, angry, anxious, frustrated, or disgusted with the world not moving at your pace. Determine how many times you overreacted. Then go back for the rest of January and work to reduce the number week by week.
February – Charm
In honor of Valentine’s Day, increase your charm factor. Be aware of your interactions with others. Sign up for a networking event each week. Become a master of learning about others. Practice two new and interesting stories to share with people. You will connect better if they find you fascinating…or at least friendly.
March – Focus
This is when the year’s distractions begin to kick in. The weather breaks and spring beckons. All the opportunities from the New Year start to take shape. Pick an opportunity each week and set aside one hyperfocused hour each day to work on it. Eliminate all other distractions.