We are entering the final quarter of the year. Nine months removed from the enthusiasm and focus of January. Between challenging clients and shifting deadlines, clarity can be evasive. Here are the five quotes that every entrepreneur and business owner should internalize to finish 2016 as strong as they started:
“If you don’t pay the price for success, you’ll pay the price for failure.” – Zig Ziglar
2. “Do not confuse having a good day with having good habits.” – Mikhail Bell
3. “A business is just a context for doing interesting things.” – Tim O’Reilly
4. “Legacy is greater than currency.” – Gary Vaynerchuk
5. “One of the most supernatural things you can do is be consistent.” – Mikhail Bell
You have just over 116 days between you and 2017. Make them count. Take action.
I apologize for not sharing more useful advice sooner. The last few months have been full of incredible change and reflection, which is making the second half of 2016 much more interesting. In the few moments of down time, I wanted to share a little bit of knowledge.
I read blog posts and listen YouTube for over an hour each day. One common trait is the theory without an example. We learned this when we wanted to write killer essays for the SAT, GRE, and GMAT. We forgot when around the time we started receiving our second salary (Job #2).
Here are 4 ways to improve your video and photo content on social media:
Organize your YouTube content using playlists
Imagine discovering an incredible clothing store and finding out all the clothing is in an unsorted pile. You would probably walk out nearly as quickly as you arrived, and never recommend it to friend. You would, however, have a good happy hour story.
Every time you upload videos to your YouTube channel, you do this to your audience.
2. Humanize your voice
Sylvia Matthews Burwell heads the U.S. Department of Health and Human Services. She completed her undergraduate studies at Harvard and Oxford, worked at McKinsey and is a Rhodes scholar. Secretary Burwell uses emoji.
At 29, the New York native already has a best-selling book and critically acclaimed show. In short, she is a millennial powerhouse brand.
What is MailChimp?
MailChimp is a user-friendly email service with a great user interface and analytics dashboard. It is an effective tool for marketers, small-businesses, agencies, and large consulting firms to share a message with fans.
The service takes careful steps to make sure those sending email do not abuse the trust of those they are contacting. It also makes sure inactive subscribers are “cleaned” from your list. These are email subscribers that consistently do not open email. They are effectively put in a digital penalty box and no longer receive emails.
Taken together, MailChimp is an easy way for brands to get started on email and grow without being an expert on email marketing. This is probably why Lena chose the service for Lenny.
How this builds Lena Dunham’s brand
Lena Dunham’s Fall 2015 email play is the latest success story on a mode of communication which most marketers outside of politics or ecommerce had ignored. As the enthusiasm for social networks cools, email is emerging is the new currency of digital influence.
For example, a Bit of News, founded by Cornell student Xiao Xu, has boasted surprising open rates of over 40 percent. By contrast, according to MailChimp, email open rates are often around 20 percent.
Similarly, The Skimm has over 500,000 subscribers and closed a $6.3 million Series A round last December.
Showing up in a niche does not guarantee success. Lenny’s growth will hinge on a solid plan coming in and impeccable execution in the first months as early adopters tune in.
[Editors note: Contently’s excellent blog deserves special thanks for catching this story early and writing about it in a way that only they can. Read their original take on Dunham’s email-based brand expansion.]
“Digital is growing”. “Wow, working social media must be cool”. These affirmations are welcome, true, and common however effective digital strategists are built from more than the cloth of enthusiasm. Here are three skills you need to succeed as a digital strategist:
1) An Inquisitive Mind: Albert Einstein said at least once, “I have no talents. I am only passionately curious.” The best digital practitioners not only ask interesting questions but also seek responses.
2) A Golden Tongue: Coffee is for rhetorical closers. You must be able to translate complex, abstract, or frankly, unlikable ideas in a way that makes sense to your audience.
3) An Analytical Eye: Simply know how to connect the data points. You do not need to know to run a MANOVA, although it certainly helps one understand how complex data point.