The Hillary Clinton campaign is killing it on Snapchat. For several months, I have followed both Hillary Clinton and the Trump campaign on the app. I saw fewer than half a dozen snaps from the latter and dozens from the former.
What is the value to the campaign?
Perspective: The Clinton campaign uses Snapchat to show behind the scenes snaps, giving followers off-stage and pre-speech exclusives. This is much more interesting than watching the televised recaps on Fox News, MSNBC, and CNN each night.
Demographics: According to Comscore, Snapchat’s year-over-year growth among users over 35% increased 84%. Additionally, younger and older voting age millennials (b. 1980-2000) are spending more time on the app and its audience is growing faster than on Instagram. (More on Snapchat’s strategy and growth compared to Instagram)
Activation: It is important to show up where voters spend meaningful time and do not expect to see you because it suggests you care and understand them. By giving good content, voters can relate more to “millionaires and billionaires” which will increase voter turnout.
“One good thing about music, when it hits you, you feel no pain.” – Bob Marley
Philly Tech Week starts on Friday and it cannot arrive quickly enough! The Super Bowl of Philadelphia’s vibrant tech community brings practitioners, academics, entrepreneurs, politicos and media together for a beautiful celebration of our progress over the last year.
Ahead of my favorite annual tech event, I created this playlist to guide you between (and during) events:
[Editors note: I enjoy fun reads, especially ones that illuminate movers and shakers outside of the Philly tech scene.]
Techies know that Boston packs a punch.
Even among heavyweights like New York and Silicon Valley, few cities can match what Boston brings to the ring. Anchored by top-tier research universities, littered with thousands of the nation’s most promising undergraduate and graduate students and checkered with world-class hospitals and labs, Boston has long been a cherished destination for young entrepreneurs with game-changing ideas.
Of the people who know Boston best — the Harvard and MIT lecturers, the fiercely loyal venture capitalists and the incubator stalwarts — many say that even among its bountiful advantages, the city has one unmatchable, largely unspoken asset: Its propensity at all levels — from wildly successful founders to wide-eyed MIT students — to help others succeed in the city’s startup ecosystem.
Mashable found 15 behind-the-scenes influencers and asked them about what makes the city a nerve center for tech startups — and what their favorite spots in Boston are, in case you happen to visit soon.
Boston as a growing center of technological innovation and entrepreneurship: “The brainpower and the community in Boston is extraordinary.
“The brainpower and the community in Boston is extraordinary. The core institutions of Harvard and M.I.T. and the core hospitals give Boston the highest density of super-smart people you can possibly find,” says Bussgang, who is also a senior lecturer at Harvard Business School. “This is the most prideful startup culture you’ll find. In Los Angeles, Hollywood dominates the culture, and in New York, the media and Wall Street dominate; but in Boston, the innovation community is the dominant culture.
Favorite Boston athlete:Dustin Pedroia, [second baseman of the Boston Red Sox]. He’s 5-foot-9 and 165 pounds soaking wet, but he’s incredibly hard-working and intense.
Boston’s edge: The main advantage of Boston is the talent inside of it and the value of that talent. Through the university substructure, Boston produces thousands of talented and reasonably affordable graduates who focus on revolutionary ideas — big, game-changing, global ideas that aren’t iterative improvements on existing technologies.
Favorite Boston landmark: I totally love Fenway [Park]. I had my first beer there.
The beauty of Boston’s entrepreneurial ecosystem: Boston has individuals who compete to have an impact and facilitate acceleration in their areas, but they also want to help others who are trying to make an impact. It’s a very inclusive community where entrepreneurs make themselves accessible to younger teams so they can share knowledge and help them overcome problems.
Favorite restaurant in Boston:Craigie On Main [in Cambridge, Mass.]. They have a killer burger.