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The Hillary Clinton campaign is killing it on Snapchat. For several months, I have followed both Hillary Clinton and the Trump campaign on the app. I saw fewer than half a dozen snaps from the latter and dozens from the former.

What is the value to the campaign?

Perspective: The Clinton campaign uses Snapchat to show behind the scenes snaps, giving followers off-stage and pre-speech exclusives. This is much more interesting than watching the televised recaps on Fox News, MSNBC, and CNN each night.

Demographics: According to Comscore, Snapchat’s year-over-year growth among users over 35% increased 84%. Additionally, younger and older voting age millennials (b. 1980-2000) are spending more time on the app and its audience is growing faster than on Instagram. (More on Snapchat’s strategy and growth compared to Instagram)

Activation: It is important to show up where voters spend meaningful time and do not expect to see you because it suggests you care and understand them. By giving good content, voters can relate more to “millionaires and billionaires” which will increase voter turnout.

On August 10, 2015, Hillary Clinton joined Snapchat. Here are three snaps from the July campaign trail and this week’s Democratic National Convention.

  1. The story is bigger than Her
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Former president Bill Clinton addresses the DNC in Philadelphia, PA.

2. User Generated Humor

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This DNC delegate knows who he is with.

3. Capturing Key Moments

 

Hillary Clinton Tim Kaine Snapchat
Clinton and Kaine appear together for the first time.

Thanks, Gary Vaynerchuk, for continuing to beat the Snapchat drum and inspiring this post!

 

Mikhail Bell, Tumblr, awesome people hanging out
POTUS: “You’ll never believe what happened on Twitter today…”

Here are four social media articles ranging from the absurd (see #1) to the reflective.

1) White House turkey duel freaks out social media

Terrified Americans, settle down. The White House is not pitting two turkeys in a “Hunger Games” death match.

The White House website promoted a new featureTuesday where Americans are introduced to two turkeys, Caramel and Popcorn. Visitors are encouraged to get to know the turkeys, learn their backgrounds and hear audio files of their distinctive gobbles. Caramel is apparently a Lady Gaga fan, while Popcorn prefers Beyoncé.

2) 70% of Snapchat Users Are Women, Report Says

Snapchat CEO Evan Spiegel said on Wednesday that 70% of the photo-sharing app’s users are female, according to a new report. Spiegel shared the breakdown, along with a few other metrics, at a closed-door conference hosted by Goldman Sachs in Las Vegas.

Snapchat did not share the size of its total user base. The company did not immediately return a request for comment.

3) The State of Social Business 2013

Last month, we published our report, The State of Social Business 2013, based on data and analysis from four years of Altimeter’s annual digital strategists’ survey.

Today, we’re happy to release the data charts from that report, in a downloadable, easy to share PowerPoint presentation that you can take and inject in your own presentations. Also included are two new data charts, shared in this presentation for the first time (See slides 4 and 21).

4) ‘Doctor Who’ 50th anniversary special sets ratings, Tumblr records

“Doctor Who” marked its 50th anniversary over the weekend by setting a few ratings records.

“Doctor Who: The Day of the Doctor” — the official semicentennial special of the cult British sci-fi series — rounded up 3.6 million total Whovians on Saturday, according to Nielsen.

Happy Thanksgiving!

– Mikhail